intellij-sdk-code-samples/topics/appendix/resources/marketing.md

Please make sure to follow the guidelines from Plugin Overview page for an optimal presentation of your plugin on JetBrains Marketplace.

This webinar also discusses 5 tips for optimizing JetBrains Marketplace plugin page:

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Embeddable Widgets

JetBrains Marketplace provides embeddable widgets that you can place on your website with a simple code snippet:

• Embeddable Plugin Card - renders an information card with the plugin name, icon, description, last update, and downloads counter,
• Embeddable Install Plugin Button - provides a button that allows installing your plugin right in the user's IDE, if it is currently open.

For more details, please follow the Embeddable Content section in the JetBrains Marketplace documentation.

Readme Badges

Adding badges to the README files in open-source projects is common for providing additional information for users.

Below are listed a few related to the IntelliJ SDK and plugins development provided by shields.io and espend.de:

The following code snippets contain :pluginId and :packageName placeholders.

:pluginId can be obtained from your plugin page URL, like: https://plugins.jetbrains.com/plugin/6954-kotlin - in this case, it's 6954.

:pluginId for shields.io also accepts a string ID that can be found in Versions tab, like https://plugins.jetbrains.com/plugin/6954-kotlin/versions.

:packageName for ReSharper accepts only string ID.

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Downloads

IntelliJ Plugins

![Downloads](https://img.shields.io/jetbrains/plugin/d/:pluginId)

![Downloads](http://phpstorm.espend.de/badge/:pluginId/downloads)

![Downloads Last Month](http://phpstorm.espend.de/badge/:pluginId/last-month)

ReSharper Plugins

![Downloads](https://img.shields.io/resharper/dt/:packageName)

Rating

IntelliJ Plugin Numeric Rating

![Rating](https://img.shields.io/jetbrains/plugin/r/rating/:pluginId)

IntelliJ Plugin Stars Rating

{interpolate-variables="false"}

![Rating](https://img.shields.io/jetbrains/plugin/r/stars/:pluginId)

Version

IntelliJ Plugins

![Version](https://img.shields.io/jetbrains/plugin/v/:pluginId)

![Version](http://phpstorm.espend.de/badge/:pluginId/version)

ReSharper Plugins

![Version](https://img.shields.io/resharper/v/:packageName)

ReSharper Plugins (incl. pre-releases)

![Version](https://img.shields.io/resharper/v/:packageName?include_prereleases)

Other Badges

GitHub Actions Workflow

![Build](https://github.com/USERNAME/REPOSITORY_NAME/workflows/WORKFLOW_NAME/badge.svg)

JetBrains IntelliJ Platform SDK Docs

[![JetBrains IntelliJ Platform SDK Docs](https://jb.gg/badges/docs.svg)](https://plugins.jetbrains.com/docs/intellij)

JetBrains Platform Slack

[![Slack](https://img.shields.io/badge/Slack-%23intellij--platform-blue?style=flat-square&logo=Slack)](https://plugins.jetbrains.com/slack)

@JBPlatform Twitter

[![Twitter Follow](https://img.shields.io/twitter/follow/JBPlatform?style=flat-square&logo=twitter)](https://twitter.com/JBPlatform)