intellij-sdk-code-samples/topics/appendix/resources/marketing.md

Marketing

Please make sure to follow the guidelines from Plugin Overview page for an optimal presentation of your plugin on JetBrains Marketplace. The Busy Plugin Developers. Episode 2 discusses 5 tips for optimizing JetBrains Marketplace plugin page in more detail.

Plugin vendors can also submit a blog post for the JetBrains Platform blog, please see Contributing to the Blog for details.

Widgets and badges for marketing material

Embeddable Widgets

JetBrains Marketplace provides embeddable widgets that you can place on your website using a simple code snippet:

• Embeddable Plugin Card - renders an information card with the plugin name, icon, description, last update, and download counter,
• Embeddable Install Plugin Button - provides a button that allows installing your plugin right in the user's IDE, if it is currently open.

For more details, please follow the Embeddable Content section in the JetBrains Marketplace documentation.

Readme Badges

Adding badges to the README files in open-source projects is common for providing additional information for users.

Below are listed a few badges related to the IntelliJ SDK and plugins development provided by shields.io:

The following code snippets contain :pluginId and :packageName placeholders.

:pluginId can be obtained from your plugin page URL, like: https://plugins.jetbrains.com/plugin/6954-kotlin - in this case, it's 6954.

:pluginId also accepts a string ID that can be found in Versions tab, like https://plugins.jetbrains.com/plugin/6954-kotlin/versions.

:packageName for ReSharper accepts only string ID.

{style="note"}

Downloads

IntelliJ Plugins

![Downloads](https://img.shields.io/jetbrains/plugin/d/:pluginId)

ReSharper Plugins

![Downloads](https://img.shields.io/resharper/dt/:packageName)

Rating

IntelliJ Plugin Numeric Rating

![Rating](https://img.shields.io/jetbrains/plugin/r/rating/:pluginId)

IntelliJ Plugin Stars Rating

{ignore-vars="true"}

![Rating](https://img.shields.io/jetbrains/plugin/r/stars/:pluginId)

Version

IntelliJ Plugins

![Version](https://img.shields.io/jetbrains/plugin/v/:pluginId)

ReSharper Plugins

![Version](https://img.shields.io/resharper/v/:packageName)

ReSharper Plugins (incl. pre-releases)

![Version](https://img.shields.io/resharper/v/:packageName?include_prereleases)

Other Badges

GitHub Actions Workflow

![Build](https://github.com/<OWNER>/<REPOSITORY>/actions/workflows/<WORKFLOW_FILE>/badge.svg)

JetBrains IntelliJ Platform SDK Docs

[![JetBrains IntelliJ Platform SDK Docs](https://jb.gg/badges/docs.svg)](https://plugins.jetbrains.com/docs/intellij)

JetBrains Platform Forum

[![JetBrains Platform Forum Status](https://img.shields.io/discourse/status?server=https%3A%2F%2Fplatform.jetbrains.com)](https://platform.jetbrains.com)

@JBPlatform on X (formerly Twitter)

[![X Follow](https://img.shields.io/badge/follow-@JBPlatform-1DA1F2?logo=x)](https://x.com/JBPlatform)