# Marketing > Make sure to follow the guidelines from the [Plugin Overview page](https://plugins.jetbrains.com/docs/marketplace/best-practices-for-listing.html) for an optimal presentation of your plugin on JetBrains Marketplace. > > The _Busy Plugin Developers. Episode 2_ discusses [5 tips for optimizing JetBrains Marketplace plugin page](https://youtu.be/oB1GA9JeeiY?t=52) in more detail. > > Plugin vendors can also submit a blog post for the JetBrains Platform blog, see [Contributing to the Blog](https://plugins.jetbrains.com/docs/marketplace/contributing-to-the-blog.html) for details. Widgets and badges for marketing material ## Embeddable Widgets [JetBrains Marketplace](https://plugins.jetbrains.com) provides embeddable widgets that you can place on your website using a simple code snippet: - Embeddable **Plugin Card** – renders an information card with the plugin name, icon, description, last update, and download counter, - Embeddable **Install Plugin** Button – provides a button that allows installing your plugin right in the user's IDE, if it is currently open. For more details, follow the [Embeddable Content](https://plugins.jetbrains.com/docs/marketplace/embeddable-content.html) section in the JetBrains Marketplace documentation. ## Readme Badges Adding badges to the README files in open-source projects is common for providing additional information for users. Below are listed a few badges related to the IntelliJ SDK and plugins development provided by [shields.io](https://shields.io): > The following code snippets contain `:pluginId` and `:packageName` placeholders. > > `:pluginId` can be obtained from your plugin page URL, like: `https://plugins.jetbrains.com/plugin/6954-kotlin` – in this case `6954`. > > `:pluginId` also accepts a string ID that can be found in the Versions tab, like `https://plugins.jetbrains.com/plugin/6954-kotlin/versions`. > > `:packageName` for ReSharper accepts only string ID. > {style="note"} ### Downloads **IntelliJ Plugins**  ```  ``` **ReSharper Plugins**  ```  ``` ### Rating **IntelliJ Plugin Numeric Rating**  ```  ``` **IntelliJ Plugin Stars Rating** {ignore-vars="true"} ```  ``` ### Version **IntelliJ Plugins**  ```  ``` **ReSharper Plugins**  ```  ``` **ReSharper Plugins (incl. pre-releases)**  ```  ``` ### Other Badges **GitHub Actions Workflow**  ```  ```