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marketing.md: cleanup

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topics/appendix/resources/marketing.md
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@ -4,16 +4,16 @@
> Please make sure to follow the guidelines from [Plugin Overview page](https://plugins.jetbrains.com/docs/marketplace/plugin-overview-page.html) for an optimal presentation of your plugin on JetBrains Marketplace.
>
> This webinar also discusses _5 tips for optimizing JetBrains Marketplace plugin page_:
> This webinar also discusses _5 tips for optimizing JetBrains Marketplace plugin page_
> <video href="oB1GA9JeeiY" title="Busy plugin developers series. Episode 2" width="300"/>
>
{type="tip"}
## Embeddable Widgets
[JetBrains Marketplace](https://plugins.jetbrains.com) provides embeddable widgets that you can place on your website with a simple code snippet:
[JetBrains Marketplace](https://plugins.jetbrains.com) provides embeddable widgets that you can place on your website using a simple code snippet:
- Embeddable **Plugin Card** - renders an information card with the plugin name, icon, description, last update, and downloads counter,
- Embeddable **Plugin Card** - renders an information card with the plugin name, icon, description, last update, and download counter,
- Embeddable **Install Plugin** Button - provides a button that allows installing your plugin right in the user's IDE, if it is currently open.
For more details, please follow the [Embeddable Content](https://plugins.jetbrains.com/docs/marketplace/embeddable-content.html) section in the JetBrains Marketplace documentation.
@ -28,7 +28,7 @@ Below are listed a few related to the IntelliJ SDK and plugins development provi
>
> `:pluginId` can be obtained from your plugin page URL, like: `https://plugins.jetbrains.com/plugin/6954-kotlin` - in this case, it's `6954`.
>
> `:pluginId` also accepts a string ID that can be found in *Versions* tab, like `https://plugins.jetbrains.com/plugin/6954-kotlin/versions`.
> `:pluginId` also accepts a string ID that can be found in <control>Versions</control> tab, like `https://plugins.jetbrains.com/plugin/6954-kotlin/versions`.
>
> `:packageName` for ReSharper accepts only string ID.
>