diff --git a/topics/intro/sdk_style.md b/topics/intro/sdk_style.md
index 26539798f..5f681a3df 100644
--- a/topics/intro/sdk_style.md
+++ b/topics/intro/sdk_style.md
@@ -1,4 +1,4 @@
-<!-- Copyright 2000-2024 JetBrains s.r.o. and contributors. Use of this source code is governed by the Apache 2.0 license. -->
+<!-- Copyright 2000-2025 JetBrains s.r.o. and contributors. Use of this source code is governed by the Apache 2.0 license. -->
 
 # SDK Docs Style Guide
 
@@ -320,6 +320,15 @@ For **SVG** images, use this notation:
 
 </tabs>
 
+### Other
+
+1. Use a concise and neutral voice when describing topics:
+   - **Avoid:** "A custom icon for files with a substituted language would be a great addition to the plugin. It is easy as implementing the `xyz` extension point."
+   - **Prefer:** "To add a custom icon for files with a substituted language, implement the `xyz` extension point."
+2. Avoid directly addressing the reader and the author with "you", "your", "we", etc.
+   - **Avoid:** "Add a dependency in your plugin descriptor."
+   - **Prefer:** "Add a dependency in the plugin descriptor."
+
 ## Table of Contents
 
 The table of contents for the site is displayed in the tree view on the left side of the site, and it is generated from the <path>ijs.tree</path> file.