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marketing.md: cleanup

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topics/appendix/resources/marketing.md
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@ -2,10 +2,11 @@
# Marketing
> Please make sure to follow the guidelines from [Plugin Overview page](https://plugins.jetbrains.com/docs/marketplace/plugin-overview-page.html) for an optimal presentation of your plugin on JetBrains Marketplace.
> Make sure to follow the guidelines from the [Plugin Overview page](https://plugins.jetbrains.com/docs/marketplace/plugin-overview-page.html) for an optimal presentation of your plugin on JetBrains Marketplace.
>
> The _Busy Plugin Developers. Episode 2_ discusses [5 tips for optimizing JetBrains Marketplace plugin page](https://youtu.be/oB1GA9JeeiY?t=52) in more detail.
>
> Plugin vendors can also submit a blog post for the JetBrains Platform blog, please see [Contributing to the Blog](https://plugins.jetbrains.com/docs/marketplace/contributing-to-the-blog.html) for details.
> Plugin vendors can also submit a blog post for the JetBrains Platform blog, see [Contributing to the Blog](https://plugins.jetbrains.com/docs/marketplace/contributing-to-the-blog.html) for details.
<link-summary>Widgets and badges for marketing material</link-summary>
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[JetBrains Marketplace](https://plugins.jetbrains.com) provides embeddable widgets that you can place on your website using a simple code snippet:
- Embeddable **Plugin Card** - renders an information card with the plugin name, icon, description, last update, and download counter,
- Embeddable **Install Plugin** Button - provides a button that allows installing your plugin right in the user's IDE, if it is currently open.
- Embeddable **Plugin Card** – renders an information card with the plugin name, icon, description, last update, and download counter,
- Embeddable **Install Plugin** Button – provides a button that allows installing your plugin right in the user's IDE, if it is currently open.
For more details, please follow the [Embeddable Content](https://plugins.jetbrains.com/docs/marketplace/embeddable-content.html) section in the JetBrains Marketplace documentation.
For more details, follow the [Embeddable Content](https://plugins.jetbrains.com/docs/marketplace/embeddable-content.html) section in the JetBrains Marketplace documentation.
## Readme Badges
@ -26,9 +27,9 @@ Below are listed a few badges related to the IntelliJ SDK and plugins developmen
> The following code snippets contain `:pluginId` and `:packageName` placeholders.
>
> `:pluginId` can be obtained from your plugin page URL, like: `https://plugins.jetbrains.com/plugin/6954-kotlin` - in this case, it's `6954`.
> `:pluginId` can be obtained from your plugin page URL, like: `https://plugins.jetbrains.com/plugin/6954-kotlin` – in this case `6954`.
>
> `:pluginId` also accepts a string ID that can be found in <control>Versions</control> tab, like `https://plugins.jetbrains.com/plugin/6954-kotlin/versions`.
> `:pluginId` also accepts a string ID that can be found in the <control>Versions</control> tab, like `https://plugins.jetbrains.com/plugin/6954-kotlin/versions`.
>
> `:packageName` for ReSharper accepts only string ID.
>